World Changer Series - Tracey Bridges

From sustainability consultants to international development experts, here at Kind Type, we are super privileged to know so many incredible people that dedicate their life to doing good. We thought it might be a good idea to pick their brains and see what makes them tick. Starting from this week, we will be running our ‘world-changer’ series and will be featuring regular interviews with some truly inspirational people.

This week, we are super stoked to be chatting to Tracey Bridges, Co-founder and Director of The Good Registry.


Tell us a little bit about who you are and what you do.

I’m Tracey Bridges.  I’m the Co-founder and Director of The Good Registry. The Good Registry is a platform that helps people transform their gift giving goodness into charitable donations, through Good Gift Registries, and Good Gift Cards.  It’s a way to simplify giving, reduce waste, and do more good in the world.

What motivated you to start The Good Registry?

The brilliant simplicity of this idea when my dear friend and co-founder Christine Langdon presented it to me.  Sue McCabe is our third co-founder, and the mixture of a great idea, the chance to do more good, and some wonderful colleagues was too good to pass up.


What other projects are you working on right now?

I’m also a Director of the Wellington Regional Development Agency, a member of the Wellington Stadium Trust board, and I’ve also recently joined the Digital Media Trust board. I’m a proud Wellingtonian, and also passionate about New Zealand music and screen culture, so they’re all awesome projects to be part of.

What inspires you?

Clarity inspires me.  I love working with people who are clear about their mission and their values, and who are guided by that clarity.  I also feel creatively inspired by the clarity of a beautiful space, or a quiet moment.

Who/what influenced you the most in your life?

My parents, of course.  From them I learnt so much, and particularly that in life you show up, you work hard, you do your best every time, and you appreciate what you have.  If you do that, good things will happen.  The influence from my mother’s side, from the Christchurch McIvers and the Graingers, is of self-sufficiency and self-containment and stoicism.  From my father’s side, the mid-Western Bridges and Goetchus influence brings a belief in service and community, a love of games, and a sometimes-too-healthy respect for rules and social structures.  Professionally, my big influence was Sally Logan-Milne, a Public Relations professional with a massive appetite for life and learning, and an incredible intellect and ability to think and challenge her way out of any problem. I worked with her for nearly a decade and learnt so much.

What would you say to young people wanting to follow in your footsteps?

Figure out what you love doing and do that as well as you can.  Everything else will follow.  Don’t worry too much about “going places” and don’t think too much about what other people are doing.  Appreciate where you are and what you’ve got, and share the goodness, as much as you can.

What do you think is the most important social issue of our time?

Inequality.  By almost every measure, social and economic disparities are growing, and the harm associated with that is huge.


Madina Knight